October 31, 2013

Lucky Magazine's LuckyFabb Fashion & Beauty Conference 2013 Day 1 & Day 2 Recap!


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Where to begin! For three days straight I've been thinking about how was I going to summarize/ recap the amazingness that went on at Lucky Magazine's Lucky Fabb Fashion & Beauty Conference that I was fortunate to attend which took place in New York City on October 24 & 25! I'm still in awe at how awesome it was! From the inspirational speakers, to the individual informational classroom-like sessions, to the great bloggers that I met and all the fabulous goodies that I received - it was certainly a breathtaking/ memorable experience that I'll remember forever! Hope you enjoy my photo diary. :) 

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DAY 1 
Day one began bright and early with registration at 8:30 am.
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The first speaker to begin the general session was Eva Chen, the Editor In Chief of Lucky Magazine. I can't tell you how cool and funny she was. The way she spoke and engaged with us made me feel like I knew her for ages and that we were at lunch having a one on one girl talk. She's very charming, down to earth and has such great sense of humor. 

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I was delighted to see Eva Mendes! She's way more beautiful in person, genuine, and flawless in all aspects. I fell in love with her witty personality. Eva told us that she prefers lipstick over lip gloss, that she loves floral print for spring and that she likes using her tablet/phone over a laptop or desktop. She was wearing pieces from her own collection that is now being sold at New York & Company

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She took someone's scarf and wrapped it as a turban. It was so perfectly done that I thought it was staged but it wasn't! So glam. It's the actress in her - perfection. :) 

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Kate Bosworth - the Lucky Mag November issue cover girl, was also one of the speakers. She was such a sweetheart!!!. I seriously wanted to put her in my pocket! Loved her outfit! I need that metallic symmetrical skirt and those white Stella McCartney shoes in my closet! #IfOnly #Dreaming 

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Alisa Gould–Simon, Founder of Pose, Gabi Gregg from GABIFRESH, Erica Domesek, Founder, P.S. I Made This…, giving us tips on how to grow and build a stronger audience. 

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Panelists Lindsey Calla, Fashion Blogger and Stylist at Saucy Glossie, Amber Venz, Blogger and Founder, RewardStyle, Mattias Swenson, CEO, Bloglovin', Hayley Phelan, Fashion News Editor, Lucky, talked about mistakes you don't want to make as a blogger. 

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Panelists Aliza Licht, SVP Global Communications, DKNY, Suzanne Schloot, Social Media Manager, Kate Spade New York, Stephanie Horton, Chief Marketing Officer, FarFetch, Amy Cole, Instagram and Moderator: John Jannuzzi, Senior Digital Projects Editor, Lucky, talked about where to post what and which social medias are best for you content. 

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I was excited to be in the same room as Aliza Licht (you may know her as DKNY PR GIRL). I love how sarcastic and hilarious she is. If you follow her on twitter (@DKNY) you'll see what I mean! She had me laughing with everything she said. So blunt and fearless!


luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers, loccitane
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers, quinn
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers,
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers, quinn
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers, quinn
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luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers, yosi samra
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Loved all of my gifts!!

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After the panel discussions, Day 1 ended with a a cocktail reception with Lucky Editors! 


DAY 1 LOOK
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Quick mani I did the night before. 
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 Hungry anyone!? These cookies were too cute to eat but I had me a trench coat, booties and stilettos and guess what? They were yummyyy! lol
 
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Photobooth fun!


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Visited FashionClimax.com showroom with Lissy & Melissa after the conference! Good times talking fashion and girly things with these ladies. Great way to end my day! 
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DAY 2
Day two began at 9:30 am and consisted of individual classroom-like sessions. It took place at the Conde Nast building, home to many magazine's main offices such a Vogue, Teen Vogue, GQ, Vanity Fair, Glamour, Lucky - to name a few. Security was serious and they made sure we didn't attempt to sneak to the Vogue offices floor and try to take pictures lol (not that I would even dare! I'll die if I bumped into Anna Wintour!).  We were given the choice to choose 4 different sessions that were to be held throughout the day. The ones that I chose and were of interest to me were Grow Your Traffic With Our Tried-And-True SEO Checklist by instructor Raman Kia, Conde Nast, Founders Series: How I Made It: Katia Beauchamp, Co-Founder of Birchbox and Deena Varshavskaya, Founder of Wanelo, Street Style Photography by Canon by photographer Adam Katz Sinding, and Planning Your Editorial Content for the Year Ahead by Elana Fishman, Luckymag.com and Jordan Reid, Ramshackle Glam.

Session 1
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Can you spot me!!? :)

Grow Your Traffic With Our Tried-And-True SEO Checklist (Advanced track)
instructor Raman Kia.
Raman is the executive director for integrated strategy at Conde Nast. He talked to us about how google search engine works, what are crawlers and what they do and how to optimize your blog's content by meta tagging and using better keywords.

Session 2
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers, birchbox, katia beauchamp
Founders Series: How I Made It: Katia Beauchamp, Co-Founder of Birchbox and Deena Varshavskaya, Founder of Wanelo,

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Katia was so inspirational. She spoke about how her company - Birchbox, came to be and gave us pointers on how not to be afraid to begin a project or work on an idea that you're passionate about. Go for it! 

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Loved Deena's message about "Dreaming Strategically". When she began her company (Wanelo.com) it wasn't as successful as she thought/expected it would be and there were some bumps in the road but that didn't stop her to keep on trying and looking for other ways/alternatives to come up with another business plan that ultimately worked better anddddd she did it! :)

Session 3
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers, adam katz sinding
Street Style Photography brought to you by Canon by Adam Katz Sinding, Photographer at le21eme.com 

Adam is the founder of Le 21eme, a street style blog. I love his work! He gave us tips by showing us examples of his own photographs on to how to take better pictures by understanding the power of light - how ISO, Aperture & F-stops all work together to create the best natural looking photo. Also, using a focal point such as the eyes is important. He was too cool for school. Definitely my favorite session.

Session 4
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Planning Your Editorial Content for the Year Ahead 
by Elana Fishman, Luckymag.com and Jordan Reid, Ramshackle Glam.

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Jordan & Elana both talked about how to plan (by making to do lists and writing every idea/thought that comes to mind) better and stronger posts so that your readers are always engaged and always find new content on a timely manner in your blog. 


Goody Bag! 
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luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers,
This is probably the best swag bag in the history of conferences. Pretty darn sure about that! I felt like a kid on Christmas eve opening my presents (and gift cards!). Thank you to Lucky Magazine and all of the sponsors! 

DAY 2 LOOK
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luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers,
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luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers,
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers,
luckyfabb, lucky fabb, lulus.com, trends, fall, booties, makeup, lucky fabb 2013, lucky fabb nyc, eva mendes, eva chen, kate bosworth, lucky fabb pictures, lucky fabb conference, lucky fabb new york city, fashion, blogging, conference, beauty, shoes, shopping, what i wore, ootd, bargain, all access, celebrities, bloggers, famous bloggers,
With my sweet Melissa <3

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Man Repeller and Eva Chen 
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Because in a room full of bloggers "Charging Stations" are ESSENTIAL ! lol 


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After day 2 officially ended, I headed to a Lulus.com event for a view of their new Fall 2013 Outerwear Collection. It took place at the fancy STK Restaurant in midtown manhattan. I had a blast trying on all of the jackets/ coats, enjoying fruity drinks and eating yummy fried shrimps while conversing with fellow bloggers. It was a lovely night. I am so in love with the Fur Frock Coat that I got as a gift! :) Thank You Lulus! Can't wait to rock it!
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This conference was more than I imagined it to be! Looking forward to the next one in Cali next year! 

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